BMW slashes 3-Series prices
April 8, 2011 - 4:52PM
BMW has reduced prices by up to $9500 on some of its 3-Series models.
German brand introduces savings of up to $9500 on its volume-selling model.
BMW has cut prices across a number of variants in its 3-Series range by up to $9500.
The reductions come as the company's most popular range is battling to keep up with rivals from fellow German luxury competitors such as the Audi A4 and Mercedes-Benz C-Class - both of which have outsold the BMW so far in 2011.
A number of petrol-powered 3-Series variants have been affected by the price cut, with dollar drops on the sedan, touring (wagon), coupe and convertible models.
The popular 325i Exclusive sedan now adds the Innovations technology package, which includes sat-nav, voice-control, automatic high-beam, bi-xenon headlights and folding wing-mirrors with anti-dazzle function - all of which is included in the 325i's new price-tag of $71,900 plus on-road and dealer costs. The 325i M Sport version is now priced from $76,700 (down from $85,800), while the bigger-engined 335i M Sport sedan also sees a slight drop and is now priced at $108,200 (down from $110,900).
The price of the hardcore 4.0-litre V8 M3 sedan has also been sliced to $141,700 (down from $145,000), with the limited-edition, Australia-only Pure model, which misses out on some technology extras, now priced at $131,700 - down from $135,000.
As with the M3 sedan, the M3 coupe has also dropped in price slightly in both regular and Pure forms - now priced at $155,000 and $145,000 respectively.
The 325i Innovations coupe is priced at $80,850 (down from $90,300), while the M Sport and M Sport Innovations are both priced at $86,050 (previously $90,800 and $95,500 respectively). The 3.0-litre 335i M Sport coupe dips to $113,750 (was $116,700) while its drop-top counterpart is now priced from $126,900 (was $129,900).
The rest of the petrol 3-Series convertible range follows the same route, with drops to the 325i Innovations ($104,100 down to $94,600), 325i M Sport and M Sport Innovations (both $101,100, down from $105,900 and $110,600 respectively), with the folding-roofed M3 priced at $173,350 (a drop of $3350).
Only one wagon model benefits from the reductions - the 3.0-litre 335i Touring M Sport that drops from $115,300 to $112,600.