Infiniti confirmed for Malaysia – launching in 4th quarter
APRIL 7, 2011 AT 1:00 PM
BY ANTHONY LIM FILED UNDER CARS, INFINITI, LOCAL NEWS
Infiniti is coming to Malaysia – the company announced today that it plans to introduce its range of vehicles here in the fourth quarter of 2011.
The announcement of the marque’s Malaysian introduction follows on the launch of the brand in Indonesia. In the last couple of months, it has also announced Mexico, Australia and Singapore as forthcoming markets. By 2013, Infiniti will have entered 25 new markets worldwide.
Plans are afoot to open an Infiniti Centre, which will be strategically located in Kuala Lumpur, within the year. The centre will be operated by Inspired Motor, a joint venture between Edaran Tan Chong Motor and Auto Dunia. Inspired Motor will be responsible for the retailing of Infiniti vehicles, while Auto Dunia is the franchise holder.
“As part of our worldwide expansion, we are very excited to launch Infiniti in Malaysia and welcome newly established joint venture Inspired Motor to our luxury brand fold,” said Toru Saito, Infiniti’s corporate vice president.
“Within the year, the promise of luxury vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for Malaysian customers, who we know are receptive to exclusive brands,” he said.
Datuk Dr Ang Bon Beng, ETCM’s executive director, said that the impending arrival of Infiniti in Malaysia comes at a time when the luxury automotive market in Malaysia is experiencing tremendous growth. “Last year, the segment grew by 40%. Suffice to say, we are thrilled to be in the position to offer luxury car buyers in Malaysia a distinctive brand that epitomizes luxury performance,” he said.
The model line-up hasn’t been confirmed, but the word on the grapevine is that the launch point could possibly see a somewhat similar number of models as that found in Indonesia. Four variants are currently being sold there, these being the FX50 and FX37 crossovers, the M37 sedan and the G37 coupe.
The news comes just weeks after Infiniti announced a major partnership with the Red Bull Racing F1 team. On February 28, the company announced a marketing agreement with the Formula One world champions – covering the 2011 and 2012 F1 seasons – focusing on high-profile marketing and technical activities, so it’s strategically timed, the news of the brand’s impending arrival here; the announcement was made earlier today in Sepang.
Formula One World Champion and Red Bull Racing driver Sebastian Vettel, who is looking forward to competing in Infiniti’s latest market, had this to say: “It’s great to see that Infiniti will be bringing its unique style and driving luxury to this country – I think they will prove very popular with the Malaysian people.”